Aug 03, 2022
In Welcome to the Forum
In addition, printed materials are static and difficult to adapt based on the latest information. The world is changing faster than ever right now and you don't want to be stuck with a months-long ad that doesn't represent your company for that long. Digital ads have a fast time-to-market and are easy to adapt . In addition, you can target digitally specifically, for example by using geofencing. Results are measurable, such as clicks, costs, impressions and, if applicable, store traffic. While social networks are seeing an increase in the use of their networks, the use of social advertising is declining. Advertisers reduce their budgets and bids, which can lead to a higher ROI for those who do (continue to) advertise. Extra support Publishers also provide support for companies affected by the corona crisis. Yelp has released 25 million to support local restaurants and entertainment with local advertising. Facebook offers 100 million in advertising job function email list credits for up to 30,000 small businesses in more than 30 countries. And Google is making 340 million in ad credits available to small and medium-sized businesses to keep in touch with their customers during these challenging times. Circumstances change quickly. Because ads can easily be turned off, messages can be customized and the targeting options are extensive, digital ads allow you to quickly respond to these changes. Re-allocation of some of your marketing budgets to social media marketing, digital ads, SEO and content creation is a smart move for your local business in the long run. A sign for local marketing. Building a stronger local future Do you have more time than usual thanks to COVID-19? Then consider using your time to come out of this crisis stronger: Rethink your business processes, try new things and think creatively about what your future will look like. Work on your knowledge. Many education platforms offer free access to courses. Take a critical look at your product and/or service chain and see where profit can be made. Time to fix overdue maintenance and technical issues. Update your website and visuals.